SonyLiv recorded 170 million views during Ind-SA ODI battle
By Aditya Pratap - Feb 12, 2018 3:23 pm
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India and South Africa are involved in a mouthwatering six-match One-Day International series, which has attracted the audience from all over the world. Only four matches have been played so far but the series is breaking several on and off the field records.

Pink ODI

Team India is performing above the expectations of fans and experts to throw South Africa on the mat in their own backyard. However, SonyLiv has received a jackpot as fans have turned up the online platform to watch their team playing.

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SonyLiv, the digital platform of Sony Pictures Networks, saw a total of 170 million hits during the first four matches of the ongoing six-match One-Day International (ODI) cricket series between South Africa and India, it was revealed on Monday. There are two ODI matches to be played other than three-match T20 International series, which will commence from this Sunday.

These are staggering numbers in this new digitalized era, where everyone spent more time on their mobile phones. The Television viewers have been reduced with the passage of time, which attracted more audience on this digital platform.

The SonyLiv also provides its viewers App on their smartphones, which can be easily downloaded from Play Store. However, they have to get access to watch the match live, otherwise, they can watch free telecast which runs at a five minute delay.

The average time spent by mobile-first sports millennials between February 1-10 was 32 minutes, with the interactions hitting a high of 255 million according to the press release.

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Team India is doing excellent in this series and won first three ODIs to come in pole position in the series. First India ended their Durban jinx by winning their first-ever ODI match against South Africa at the venue and followed it with a record victory in Centurion.

India’s winning juggernaut was unstoppable for Proteas, who faced their third straight defeat at Cape Town. However, they hit hard in the traditional Pink Day fixture at Johannesburg and won the match by five wickets. The fifth match will be played tomorrow in Port Elizabeth, where both teams will try their best to secure a win.